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For some Swifties, Kansas City football games are a time to tune in and see what Taylor Swift is wearing, and Sunday won’t be any different as the Chiefs play the Eagles in the Super Bowl.
Fan accounts on social media circulate the pop star’s photos globally. One Instagram account, @taylorswiftstyled, finds the fits, dresses, shirts, jewelry, accessories and shoes faster than most and lists the designer and price tag almost within minutes of photos surfacing online.
Sarah Chapelle runs the fan account. She published a New York Times best-selling book dedicated to her 13-plus years of following Swift’s style.
Reflecting back on the singer’s Las Vegas Super Bowl outfit, Chapelle said the singer put an exclamation point on her fashion journey through the season.
“There were just so many nostalgic elements, and it was the right amount of sentimental while also being blingy,” Chapelle says. “There were just so many elements in that look that were referential to the journey to get to the Super Bowl.”
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For her first year, Chapelle says Swift wore pieces that were vintage, allowed her to be seen in a supporting role and were sold by Kansas City small businesses or women-owned brands.
One of those brands was by sports commentator and TV personality Erin Andrews, who noticed Swift wore her gear to three separate games.
“When I saw what she was wearing,” Andrews told Elle magazine, “I just started crying on the plane, and the flight attendant was like, ‘You good?’ I was like, ‘No, I’ll have a double tequila and water. Thank you.'”
For Swift’s second year, she attended only home games at Arrowhead Stadium and wore more runway-esque elevated fits including being decked out, head-to-toe, in Louis Vuitton for the AFC Championship.
If she keeps with the high-end theme, she’s likely to show up to the Caesars Superdome in some sort of black boot and an upscale designer matching set.
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Follow Bryan West, the USA TODAY Network’s Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.
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